What’s so special about #GivingTuesday?

Posted: November 9, 2018

It’s a great question. Why all the hype? What’s wrong with Wednesday? Or Thursday? Or any other day? Well. If you give on any day, that’s awesome. We so appreciate it. Your gift (any day) helps students in need. So if you somehow miss #GivingTuesday with all the other busy-ness we’re sure your life entails this time of year, don’t fear. Your gift will still make a huge difference.

Gabby’s Story

What makes #GivingTuesday special? Globally, it’s a movement focused on giving back in whatever way you can in your community. Take Gabby’s story for example. Here it is in her words:

When I was 15-years-old, I discovered that many of my friends from school and online were going through mental health struggles. This is what began my journey of becoming a mental health advocate.

On April 8th, 2013, I created Buddy Project to prevent suicide by pairing people as buddies and raising awareness for mental health. I wanted to give people a community of supportive peers that had common interests as them. Almost 3000 people signed up in our first day, and I realized that I needed to continue Buddy Project.

It’s been five and a half years since I founded Buddy Project, and we’ve transformed from social media movement to non-profit organization. Our organization has raised over $45,000 and we’ve given contributions to mental health and recovery centers in the United States. We’ve also paired over 228,000 people together with a buddy and countless pairings have strong, long lasting connections.

We’ve raised $30,000 through our various shirt fundraising campaigns and sold over 3,000 shirts. Our shirts have positive, uplifting phrases such as “You are loved, you are strong, you are capable, you are valid,” “You have a purpose on this planet,” and “You are not alone.”

We want to make sure that people are aware of how important their mental health is to their overall well-being. Even though 1 in 5 people have a mental illness, 5 in 5 people have mental health. We want to make sure people receive help when they need it, not when it’s too late.

Buddy Project will always aim to make friends and save lives, one buddy at a time.

That’s worth celebrating. Especially in a season that has become saturated with buying messages…(think Black Friday and Cyber Monday) which fall right before #GivingTuesday on the calendar each year.

The #GivingTuesday website has all kinds of stories like Gabby’s, or  you can watch this video to learn more about what’s happening all over the world.


As for APESF…anyone who has participated in the past knows that Arizona allows taxpayers to make a private school tax credit donation (up to $1,107 for individuals and $2,213 for married couples for 2018), and receive a dollar-for-dollar credit against money owed to the state. On top of that, we’re making sure 110% of every donation received on 11.27.2018 in support of #GivingTuesday is used for tuition scholarships for students! That means we’re making zero profit on your donation, and we’re actually losing money to make sure kids are thriving.

But there’s even more. This year, our director said, “What about #GivingBACKTuesday? I want the opportunity to give back to our community (as a nonprofit), and make an even bigger difference for kids.” So on top of bumping up the payout percentage, we’re committed to dispersing $100,000 in SEED grants to students in need. What’s a SEED Grant? The funding is focused on helping low-income and at-risk families pay school fees above and beyond tuition. Because while tons of tuition scholarships are being awarded every day, kids are missing opportunities to fully experience all their school has to offer by way of extracurriculars, field trips, special programs and more (that cost money). Learn more about the SEED program we recently started here, or contact Ali about making more SEED Grants possible for kids.

So that’s it. Giving on any day is important, but giving on #GivingTuesday is special.

NOTE: Online donations must be made on 11/27, and check donations must be postmarked with 11/27 to be processed as #GivingTuesday donations. This promotion is for tax-credit donations up to the annual allowable maximums only. Charitable gifts to the organization will be used to support students in other ways.

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Scottsdale, AZ, 85254

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A school tuition organization cannot award, restrict or reserve scholarships solely on the basis of a donor's recommendation. A taxpayer may not claim a tax credit if the taxpayer agrees to swap donations with another taxpayer to benefit either taxpayer's own dependent.

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